Lenovo’s Olympics Blog – Leveraging Social Media
Recenetly, I came across something which forced me to put it on my blog. I am talking about LENOVO’s leveraging OLYMPICS through BLOGGING platform to make the associations of TECHNOLOGY with the games and therey with the brand. But what’s special about this blog? People writing on this blog are not professional bloggers or most of them dont even blog. Lenovo has picked up ATHELETES from across the world and has turned them into BLOGGERS so that they can share their experience with the entire world. Fans from across the world would be reading about their players experience online.
Lenovo's Social Media Campaign
OLYMPICS, being a global event, will help LENOVO is having positive association with the brand(Lenovo being a chinese brand).
All in all….Good job by Lenovo
its great to see lenovo making effitive use of social media… i hope other brands follows them.
it will be a short lived effort from the way I see it. i personally believe marketing campaigns tied to a specific event only last as long as the campaign does…
i donno if any of the athletes would be really keen to write beyond the events – coz for them sponsorship matters.
secondly, for a brand like Lenovo – it’s really not driving ne significant brand value as such. Lenovo-Sports-Olympics-Na…sorry.
See, how Dell has used this phenomenon thru their regeneration plan – its sustainable – http://www.regeneration.org/
I agree that embracing social media during the Olympics will spearhead global communication and unity. It is interesting how Lenovo is choosing to get their brand know globally by sponsoring bloggers whicb won’t be writing about Lenevo directly. Apparently other brands are also embracing social media during the olympics according to this AdWeek article http://www.adweek.com/aw/content_display/news/digital/e3ic31a126930417b290befed5567939956.
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