Recenetly, I came across something which forced me to put it on my blog. I am talking about LENOVO’s leveraging OLYMPICS through BLOGGING platform to make the associations of TECHNOLOGY with the games and therey with the brand. But what’s special about this blog? People writing on this blog are not professional bloggers or most of them dont even blog. Lenovo has picked up ATHELETES from across the world and has turned them into BLOGGERS so that they can share their experience with the entire world. Fans from across the world would be reading about their players experience online.
OLYMPICS, being a global event, will help LENOVO is having positive association with the brand(Lenovo being a chinese brand).
All in all….Good job by Lenovo