I have another angle to talk on this deal. Here are my points:
- Google remains top of mind of almost every net user. In India, Google has more than 70% share of the search pie. Rest is all scattered between Yahoo, Microsoft and other players. How is this deal going to topple Google from users Top of Mind is something would be very interesting to see? I think, this will decide about the efficacy of this deal.
- Let’s talk about User Experience. Both Yahoo n Bing, they don’t allow me to refine the search query whereas Google gives the user to refine their search results by using the Broad Match, Exact Match in search query etc . Google also allows the users to search for something “within a particular site”. Something which is missing in Bing as of now.
The chart below shows traffic on various search engines in India. Google is way ahead of the race.
According to me, as of now, Google has a better product offering than any other competitor. Incidentally, Google also allows the second highest search engine called “YOUTUBE” (it has beaten Yahoo in search volume; though the searches would differ on respective platform). It would be interesting to see how Google responds to this move. Keep watching.